Jeff for America

During one of my recent online adventures, I happened to wander upon a great organization called Gift Card Giver. It’s a pretty simple way to use your consumer leftovers for some good.

Here is how it works: Let’s say you have a $20 gift card to Target and use it to buy a $15 DVD. You walk out with $2 left on your card. You might hold onto it for next time you visit, but it likely won’t occupy a priority spot in your wallet and probably never gets used. Instead of trashing it, or waiting for a rainy day to spend it, just drop in the mail and send it to GCG. They will add up the value of the cards until they have enough to purchase things for people who need it. And for you visual learners out there, watch this video to see how it works

Such a novel idea – and one that I think could really gain some meaningful traction. Right this moment, I’ve got two gift cards with mere dollars on their tab, and I’ll be sending them in this weekend. Think about it next time you have some leftovers and keep them in mind.

- Jeff